Obama: $1 Million in a Minute
As the Democratic Presidential hopefuls approach Pennsylvania’s Apr. 22 vote, Senator Barack Obama’s (D-Ill.) campaign, trailing in statewide polls, is set to get a shot in the arm. Later this week, a small band of independent Obama supporters plans to launch another new fund-raising Web site, AnObamaMinute.com, with the goal of raising $1 million dollars in one minute.
AnObamaMinute.com calls for pledgers (who can pre-register) to register a donation within 60 seconds, at 1pm on Apr. 21. Could the site be interpreted as just another stunt in an environment where $1 million isn’t what it used to be? “There is certainly an element of theater,” admits one member of Obama’s national finance committee who’s familiar with the project (the campaign is participating to make sure all contributions meet federal giving requirements). But, it is also another ambitious fund-raising effort in a political season marked by campaigns that have aggressively pushed the boundaries of raising money, both off and online.
Link:Business Week
