As you’re reading through the list, you’ll likely discover that some ideas don’t sit well with you, while others set off a spark of inspiration. It’s important to pay attention to those feelings since at the core of all your marketing efforts is you. It’s my belief that all marketing is internal (comes from inside of you), but that’s a topic for another day.
Not every tip is going to apply to every type of small business. For instance, you may not collect birthday information in your business, or even address data. If that’s the case, you may want to revisit your overall marketing strategy and develop ways to collect more information.
Link: Chiropractic Blogs