After so many shoddy sites, pop-up windows and forced registrations, the truth is that if people don’t find your website easy to use, they won’t come back. Worse, they’ll tell their friends just how clueless you are.
The answer is, of course, to design everything around the needs of your users. We’ve known this for years, but there’s still resistance to even the most basic usability testing.
Link: TechRadar
Tags: Development