If your analytics program lumps all your visitors together, you can’t learn that much. But when you segment your visitors — that is, put visitors into separate groups to compare their behavior — you can learn a great deal.
Link: Wilson Web
Archive for the ‘Marketing’ Category
How To Segment Visitors With Google Analytics
Saturday, December 27th, 200850 Ways To Take Your Blog To The Next Level
Monday, December 8th, 2008Blogging is as varied in its applications as using the telephone or taking a picture. The tool doesn’t predict the output. You might be using your blog to post recipes, or to inform the local community about information you find elsewhere on the web. Maybe you’re just trying your hand at writing, and the web is as good a place as any.
Link: Chris Brogan
What Are Alternatives To Google AdSense?
Sunday, December 7th, 2008Google AdSense is the leader in web-based content-sensitive marketing.
Webmasters place Google AdSense JavaScript code on their web pages and Google AdSense serves advertisements based upon the content of the web page.
Some webmasters are either not accepted into the Google AdSense program, or do not wish to do business with Google.
For those webmasters, there are many alternatives to Google AdSense:
Link: Tech-FAQ
12 CPM Alternatives To AdSense
Saturday, December 6th, 2008There are CPM alternatives to the pay-per-click model that can offer video content publishers better monetization than Adsense. These impression based publishing networks have often been around for many years, while some are new to the field and thus have less stringent traffic requirements. While the CPM amount that can be earned varies depending on the niche and number of unique visitors/pageviews per month, for new media publishers this amount is often higher than Adsense revenue.
Link: ProBlogger