Posts Tagged ‘Marketing’

oDesk: Your Online Workplace

Friday, December 23rd, 2011

oDesk offers the world’s largest, most comprehensive and fastest-growing online workplace.

Businesses are no longer limited to local talent or traditional hiring cycles. With a thriving online workforce available on-demand, you can post a job for free, field applications in hours and rapidly hire the best person for the job, regardless of where in the world they happen to be.

If you are looking for work, you are now untethered by geography. Find work and get the job done from anywhere. All you need is your talent, a computer and an Internet connection.

oDesk doesn’t just connect businesses and independent professionals. Our patent-pending technology gives you a virtual workspace, offering real-time visibility into work as it happens. Payment is quick and hassle-free.

More online work happens on oDesk than anywhere else on the web. In 2011 alone, businesses posted over a million jobs and contractors earned more than $220 million.

Looking to Hire?
Get your job done quickly by hiring the best people for the work, regardless of location. As your job progresses on oDesk, you can easily see and review what your contractors are working on, provide feedback, and pay only for time worked.

Looking for Work?
Find projects outside of your local area and work from anywhere in the world. Post your profile, apply to jobs, and schedule interviews for free. As you work, oDesk automatically creates your timesheet and invoices your clients. oDesk guarantees you will get paid reliably for the work you do, without the hassle of billing or collections.

Link: oDesk

How To Measure The ROI Of A Content Marketing Strategy

Tuesday, August 2nd, 2011

Nine out of ten organizations market with content, according to a recent B2B content marketing survey. Companies like Mint, American Express and Hubspot are now competing with “traditional” media companies for eyeballs with their own content. They’re seeing results -– not necessarily in the form of advertising, but rather, through leads, subscribers and brand awareness.

A recent study by Hubspot indicates that Hubspot customers who practice inbound marketing (of which content is a core element) increase leads an average of 4.2 times within a few months. Other studies have shown similar results, that consistent content output increases conversions.

Content costs money, and measuring the results of your content effort is important. But an effective content strategy is like planting a garden: it takes consistent work that eventually pays off in large quantities. However, failure to water or plow that garden will result in weeds, in other words, a blog post every three months whose only comments are spam.

So how do you convince your boss, your partners or even yourself that content is a good investment? Here are three steps to effectively measure your content strategy.

Link: Mashable

4 Ways Behavioral Targeting Is Changing The Web

Saturday, July 16th, 2011

We’ve already seen signs of it — targeted ads on Facebook, suggested people to follow on Twitter, even Google Instantseems to know what you’re thinking — but how is behavioral targeting changing the Internet at large?

Here’s how behavioral targeting works: Targeting companies establish an agreement with a publisher, who puts a piece of code on his website. (That publisher must have a clearly stated policy for the consumer to opt out from having data collected.) Then, when you’re browsing the web, the site will put a cookie on your browser, which populates as you surf. (Though one interviewee, ContextWeb, targets based on content and not cookies.)

Now that your browser has a cookie, the targeting begins. Data points amass as you click your way from site to site, taking note of what you buy, what you read and what you search for. The more time goes on, the more data is collected. Back in 2003, we had audience targeting, which assigned people to various demographics and targeted these demographics based on age, gender and location. Now, with more data, the targeting can be — and is — much more dynamic, and can gauge your interests and preferences. Companies that specialize in targeting can nearly promise more ad engagement by targeting people who have indicated -– through their behavioral patterns on the web -– that they might be interested in the product at hand. It’s a more costly form of advertising, but the conversion rate can offset the increased cost.

All of the data that has been collected by targeters has huge implications for the Internet of the future. We spoke with three experts in the field of behavioral targeting to discuss the biggest effects that targeting will have on the web as we know it.

Link: Mashable

How To Build An Audience On The Internet

Tuesday, July 12th, 2011

The Kevin Rose School Vs. The Fred Wilson School

What kind of content creator are you? Kevin Rose or Fred Wilson?

Blogging or “self-publishing” in any form was supposed to democratize and revolutionize the media industry. Content creators no longer needed mainstream platforms to get their voices heard. Bloggers weren’t beholden to editors, and self-publishers could monetize their content with AdWords or any host of ad network partners.

Three days ago, Kevin Rose posted this on Google+: “Decided to forward http://kevinrose.com to my Google+. G+ gives me more (real-time) feedback and engagement than my blog ever did.” His decision set off a little debate on the pros and cons of doing so.

Link: TechCrunch