Woork’s has a great tutorial which explains how to implement a News Ticker, with news vertical scrolling, using mootools. It’s very simple and quick to implement in your web projects. Inspiration for the ticker comes from Newsvine Live panel for the CSS style.
Link: Woork
As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from a complete attention to major search engines and content optimization [...]